MercatlasEU e-commerce compliance data

Price reduction rule · Shopify

Price reduction rule on Shopify

Show the lowest price of the last 30 days next to any discount.

Native coverage

App needed Shopify stores a compare-at price but no price history, so it cannot show the 30-day lowest price. An app has to record prices and render the figure.

Apps

3 apps declare coverage and the leader has 16 reviews. That is a category that has not been won: either merchants are not buying, or they are solving it another way.

AppPriceRatingAdoption
Omnibus Owl EU Compliance—516 reviews1 reading
Omnibus Insight: Price History—4.815 reviews1 reading
EU Compliance Kit · related to the operator$12.99/month—Shopify App Store listing expected October 2026
Source: Mercatlas, scan of 20 September 2026. Coverage as declared by each vendor. CC BY 4.0.

What the rule requires

A crossed-out price is only lawful if it is the lowest price the store charged in the previous 30 days. Platforms record a compare-at price but not a price history, so the 30-day figure has to be tracked and rendered by an app or by hand.

Who it binds: Any trader announcing a price reduction to consumers in the EU. The prior price shown must be the lowest price applied in the 30 days before the reduction.

Check your store

Run the free check Reads the public pages of any Shopify shop. No install, no signup.

Not legal advice. Corrections: ops@justarobot.online.