Cookie consent
Consent before non-essential cookies and trackers.
Before a store loads analytics, advertising pixels, embedded video or any other non-essential script, the visitor has to agree, and refusing must be as easy as accepting. The consent record has to be kept. This is the most visible EU rule on any store, which is why it is also the one with the largest app market.
- Legal basis
- Directive 2002/58/EC (ePrivacy), Art. 5(3) · Regulation (EU) 2016/679 (GDPR) · Germany: TDDDG §25
- Who it binds
- Every website that sets non-essential cookies or reads device storage for visitors in the EU, regardless of where the operator sits.
- Who is exempt
- Strictly necessary cookies (cart, session, security, consent state) need no consent. A site with no analytics, no ads and no third-party embeds needs no banner.
- Penalty
- GDPR fines up to €20 million or 4% of worldwide turnover; in practice national authorities (CNIL, Datatilsynet, Germany's state DPAs) issue fines from the low thousands to tens of millions for large sites. In Germany a missing or dark-pattern banner is also a common Abmahnung ground.
Does the platform cover it?
| Platform | Native coverage | Note |
|---|---|---|
| Shopify | Partial | Shopify has a built-in customer-privacy banner tied to its consent API, but third-party scripts only honour it if they are wired to that API. Most stores add a consent app to cover pixels and embeds. |
| WooCommerce | App needed | WordPress ships no consent mechanism. Complianz and CookieYes are the standard plugins, each on more than a million sites. |
| Wix | Native | Wix provides a cookie consent banner that controls its own embeds and tracking tools; custom-code embeds still need manual gating. |
Apps on Shopify
| App | Price | Rating | Adoption | |
|---|---|---|---|---|
| Pandectes GDPR Compliance | — | 5 | 3,084 | |
| Consentmo GDPR | — | 5 | 2,009 |
Apps on WooCommerce
| App | Price | Rating | Adoption | |
|---|---|---|---|---|
| Complianz GDPR/CCPA Cookie Consent | Free; premium from €49/year | — | 1M+ | |
| CookieYes Cookie Banner | Free; paid tiers | — | 1M+ | |
| Cookie Compliance for WordPress | Free; paid tiers | — | 900k+ | |
| Germanized for WooCommerce | Free; Pro from €85/year | 4.8 | 70,000 |
Apps on Wix
Check your store
A free scan reads the public pages of any shop on any platform and reports what it can and cannot find for this and related rules. Run the free check